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HI, I'M ARYANNA!

I am a User Experience Researcher with a strong background in service and strategic design.

Over the years, what I found and still continue to find inspiring is the opportunity to combine analytical thinking and creativity to solve complex problems.

Through working in and with large corporations and startups, I developed the skill in finding parallels and connections across industries and reimagining services with the needs of the user at the core.

With my exposure to consulting and advertising agency environments, I have honed my talent for branding and visual direction and of turning complex ideas into simple narratives.

Through my continuous involvement in accelerators and the startup community, I continue to fuel my passion in creating sustainable business models and helping companies envision the future.

I realized that products and services are made more meaningful when they are connected to the stories, contexts, and relationships that users are in.

That is what I strive for.


COMPANIES I HAVE WORKED IN, WITH, AND FOR


MY PROCESS

See my design process in detail here.


CORE COMPETENCIES

DESIGN RESEARCH & WORKSHOP PLANNING

  • Quantitative and Qualitative Research

  • Fly-on-the wall, Ethnography, and Participant Observation

  • Intercepts, In-depth interviews, and focus group discussions involving varied participant profiles

  • Survey design and implementation (online and in-person)

  • Concept testing

  • Overall research process design and leadership

  • Conceptualization, design, and production of workshop materials

  • Participant identification and recruitment

  • Context framing, moderation, and knowledge brokering

  • Facilitation of mapping and ideation exercises

SYNTHESIS & STRATEGY

  • Quantitative Analysis (Excel, Tableau, SPSS)

  • Frameworks, Mindmapping, and Information Visualization

  • Persona and Journey Maps

  • Stakeholder and System Maps

  • Insight Generation and Value Horizon Mapping

PROTOTYPING & VALIDATION

  • Creating low-fidelity and high-fidelity prototypes using tools such as Adobe CS, Marvel, and Sketch, and InVision

  • Model making and physical construction

  • In-field experiments and idea implementation

PROJECT MANAGEMENT AND LEADERSHIP

  • Project Scoping, Schedule Mapping, and Task Delegation

  • Project Management and Leadership of team members coming from various business functions such as product, sales, operations, and marketing

WRITING AND PRESENTATION

  • Deck Development, Storytelling, and Pitch Creation

  • Visuals and Framework development to support storytelling and critical reasoning

BUSINESS MODELLING

  • New Venture Ideation and business modelling through Business Model Canvas and Value Proposition Canvas

  • Product and business systems prototyping through Service Delivery Blueprints

  • Client and customer communication

  • Consulting for startups on US expansion and product-market fit evaluation