HI, I'M ARYANNA!
I am a User Experience Researcher with a strong background in service and strategic design.
Over the years, what I found and still continue to find inspiring is the opportunity to combine analytical thinking and creativity to solve complex problems.
Through working in and with large corporations and startups, I developed the skill in finding parallels and connections across industries and reimagining services with the needs of the user at the core.
With my exposure to consulting and advertising agency environments, I have honed my talent for branding and visual direction and of turning complex ideas into simple narratives.
Through my continuous involvement in accelerators and the startup community, I continue to fuel my passion in creating sustainable business models and helping companies envision the future.
I realized that products and services are made more meaningful when they are connected to the stories, contexts, and relationships that users are in.
That is what I strive for.
COMPANIES I HAVE WORKED IN, WITH, AND FOR
See my design process in detail here.
DESIGN RESEARCH & WORKSHOP PLANNING
Quantitative and Qualitative Research
Fly-on-the wall, Ethnography, and Participant Observation
Intercepts, In-depth interviews, and focus group discussions involving varied participant profiles
Survey design and implementation (online and in-person)
Overall research process design and leadership
Conceptualization, design, and production of workshop materials
Participant identification and recruitment
Context framing, moderation, and knowledge brokering
Facilitation of mapping and ideation exercises
SYNTHESIS & STRATEGY
Quantitative Analysis (Excel, Tableau, SPSS)
Frameworks, Mindmapping, and Information Visualization
Persona and Journey Maps
Stakeholder and System Maps
Insight Generation and Value Horizon Mapping
PROTOTYPING & VALIDATION
Creating low-fidelity and high-fidelity prototypes using tools such as Adobe CS, Marvel, and Sketch, and InVision
Model making and physical construction
In-field experiments and idea implementation
PROJECT MANAGEMENT AND LEADERSHIP
Project Scoping, Schedule Mapping, and Task Delegation
Project Management and Leadership of team members coming from various business functions such as product, sales, operations, and marketing
WRITING AND PRESENTATION
Deck Development, Storytelling, and Pitch Creation
Visuals and Framework development to support storytelling and critical reasoning
New Venture Ideation and business modelling through Business Model Canvas and Value Proposition Canvas
Product and business systems prototyping through Service Delivery Blueprints
Client and customer communication
Consulting for startups on US expansion and product-market fit evaluation