Old Interface of Project NOAH. (View Website)

Images taken from BBC and Rappler.

Project NOAH - Conceptual Framework-01.jpg
Project NOAH Tasklist-01.jpg

project noah and open data weather technology


Annick Peralta, Maureen Francisco, Kevin Manalese, Grace Reglos, Micah Policarpio, Rhys Viray


June to October 2013


Project Management in Communication Research


In the past years, typhoons have destroyed houses and livelihoods in the Philippines. The Department of Science and Technology, in partnership with University of the Philippines Diliman (my university) to develop Project NOAH (Nationwide Operational Assessment of Hazards), a tool that would help Filipinos gain information about natural hazards such as typhoons and floods

As part of our deliverable for the class, my group reached out to the Project NOAH team to understand technology adoption, test the usability of their website, and determine the most effective communication channels for relaying information on typhoons and disasters.


This conceptual framework reflects our assumptions and current understanding of people’s behavior towards the Project NOAH website.

Combining several media theories, the framework suggests that the need for information drives people to evaluate certain media that could address their concerns on perceived safety.

The medium, the Project NOAH website, is then evaluated based on its ability to provide information on preparing for extreme natural hazards and the degree of mental and physical effort that people have to exert to use the website.


Industry Research

We researched related projects related to open data weather technology and information dissemination on disasters. We also looked at existing literature and theories to further guide our understanding of the Project NOAH initiative.


To determine awareness of the Project NOAH website and key information sources, we ran a survey among residents living in both flood-prone and non-flood prone areas to compare differences in perceptions and awareness level.

Key Informant Interviews

We interviewed community leaders and officials to understand information dissemination strategies in the community and how the website can complement their strategy.

Usability Testing + Focus Group Discussion

We invited residents of both flood-prone and non-flood prone communities for a usability testing session. We tested users’ ease of use of the website in terms of access, navigation (information architecture, layout, and sequencing), content (amount and variety of product information), and interactivity.



survey respondents


fgd + usability testing participants


key informant interviews