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Types of Farmer Records

Rapid Prototyping and User Testing

recording tool for farmers

TEAM

Curiosity Design Strategy

DURATION

October to December 2016

OVERVIEW

Farming is a risky and laborious business. Not only do farmers face risks brought about by unpredictable weather conditions, they also handle and oversee the farming process from end-to-end, all while sustaining the needs of their families.

Because farming requires focus, recording activities and money flows often take a backseat. This can take a toll on farmers’ ability to manage their finances and improve agricultural practices.

An organization that supports farmers to become better entrepreneurs aims to create a toolkit and implement a recording system that would make it easy for farmers to record financial transactions and farming activities.


DESIGN RESEARCH

In-depth Interviews

We conducted interviews with farmers, cooperative leaders, accountants, and bookkeepers to gain a holistic understanding of their farming practices and the structure of the cooperative.

Focus Group Discussions

One of our biggest assumptions is that wives play a huge role in recording farming activities and financial expenses. To test this, we conducted two separate focus group discussions - one with the wives, the other with their farmer husbands.

Artifact Analysis

To fully understand the users’ thought process in recording, we also looked into their current tools and probed on their recording process and the different items that were written on them.

Ethnography

We went around the town and visited farm fields and the headquarters where farmers rest and gather around. Being present in their environment helped in understanding the complex and volatile nature of farming.

Daily Debriefing

At the end of each day, we made sure to have a debriefing session to mull over our learnings. This proved useful for us to take note of insights that struck us and identify topics that can be probed further the following day.


RAPID PROTOTYPING AND USER TESTING

Rapid Prototyping

Pulling our insights from the first few days of the field trip, we created prototypes of a calendar and a notebook since our target users mentioned that they found useful in recording their activities and expenses.

User Testing

We showed prototypes to an entirely different group of users to avoid bias. We asked how they would use the prototypes and the features that they would like to add or remove.


BY THE NUMBERS

4

consecutive days of fieldwork

30

stakeholders interviewed

6

team members (client + research team)