November to December 2017


Pen and Paper, Sketching, Adobe Illustrator


This is part of a research project that I worked on with some professors from The New School. The study was about how 5 companies are tackling the health and wellness industry and using the design process to strengthen their business models. This visualization shows how 5 companies are tackling the health and wellness industry based on Maslow’s Hierarchy of Needs.

Design 4 Health_Full_Artboard 3.jpg


The definition of wellness has evolved over the years. In the past, people think of wellness only in physical terms. However, in this day and age, wellness is now being associated to aspects other than the physical - financial, emotional, mental, and even spiritual.

We wanted to integrate these other types of wellness in the study and an interesting parallel that we found was the Maslow’s Hierarchy of Needs. Although the theory suggests that each individual need must be fulfilled to reach ‘Self-Actualization,’ we decided to spin it around and use each as independent needs that can simultaneously be fulfilled.

Although the Maslow’s Hierarchy of Needs diagram typically is a pyramid, using the same visual does not work because it only highlights one stakeholder. I used this radial diagram because I wanted to visualize all 5 companies and compare them with each other. The bigger the area occupied by a certain company, the more likely that it is targeting various aspects of wellness. Although a company is targeting various aspects of wellness, it usually has one wellness aspect that it focuses on.